Tuesday, 29 April 2014

Process

Alright so now that we know about a couple of things including the idea that white tigers are in fact a lot more like humans than expected I have been looking into different NGO's regarding which of them would fit this quota best. After digging a while I found that there is specifically a WWF branch (World Wide Fund for Nature) in India which is perfect considering that like in South Africa where we have a problem with poaching, they seem to be having that same problem with their wildlife and particularly their tigers. Now I've decided to not concentrate on any one particular species of tiger as this would not be something that strays from the fact that these animals need to be protected. First and foremost lets talk about the message we want to tell people and think about what we want them to feel as well as what we want them to do because this is the driving element. Without this element the article or long copy ad is rendered useless because we need people to do something or want to do something, so that we can get them motivated to making a change. 

Messages:

Lets talk about that. 
  • You wouldn't abandon your child, a tiger is just like a human. It will not abandon it's children
  • Tigers are just like people, why are we hunting them
  • Tigers are just as intelligent as people why are we killing intelligent life?
  • Is Boner medication worth the life of a beautiful creature
  • Where have all the tigers gone?
  • Do you want your children to grow up knowing you killed me?
  • Am I not worth a second look?
  • do I deserve this
  • I need this fur like you need your skin. 
  • you came and you took my home! 
  • Can you fight me without that rifle? 
  • Can't we share this place? 
  • There is enough earth here for the two of us. 
  • Soon there will be none of me left to fight for.
  • Helping a little goes a long way
Alright Class so I'm guessing you are picking up on the idea here. You need to be listing as many messages you can think of. These are ideas that need to be put down on paper and made permanent so that in case you run away with one idea and fail there are enough ideas to come back to. This may seem tedious but there are many flaws in every idea and not only that but there is always a better idea!!!

Can I Live with Tigers?


What we have here is actually a very cool little insight on what it's been like for Michael Jamison while living with his Tiger Enzo! 

Tiger Research #1

white_tiger


Hey whats up you guys, so here's the deal regarding white tigers according to a very decent Kind of essay written by Sharyn Beach over at Britannica.com who was ever so kind, and wrote a very compelling educational piece about how white Tigers are unable to use their coats in the wild as this color provides very little camouflage which is essential for tigers in catching their prey. Click Right Here For more
Alright first things first. 
If you are wondering why there is a Tiger in the background of this post then you are absolutely correct by thinking it is because my favourite part about this brief was earning soo much more about Tigers and all the things that are currently affecting them as well as just how much like humans they actually are. 




Introduction To The Brief:Advertorial (Long Copy Ad)

Hey here's a quick intro into the brief which we've been given and what I'm planning on doing as well as the directions I'm planning on taking. 

Hello and Welcome to the world of Long Copy Ads

First and foremost my name is Sai and if you're wondering WHY you are reading this then here it is. You're reading this because you want to find out more about Long Copy from a 2nd year copywriting student OR because you are interested in the final Advertisements I'm creating for Glass; Domestic Dog; and Glass recycling NGO's. You are welcome to come along on this journey with me, in fact I am encouraging you to, just for the sake of it. 

Make Sure YOU! 
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